About / Orem, UT
Hi, I'm Dave.
I'm a marketing and go-to-market leader based in Orem, Utah. I like building things that work: teams, campaigns and the systems that connect them to revenue.
How I got here
I spent ten years at TestOut, an IT training company. I started in the CEO's office, then worked as a technical recruiter, ran certification business development, built the company's first sales development team, and became Director of Marketing. I led a team of 12 across campaigns, operations, product marketing, creative, content and web, and took marketing through the company's acquisition by CompTIA.
At CompTIA I was Senior Director of Marketing for the academic business, running full-funnel marketing for Higher Ed and K-12 programs across the US.
In 2025 I founded AbilityArc, which builds durable-skills courses for IT students in colleges and career-tech programs. Running a small company pushed me to design an AI-agent operating model, built with Claude Code, that handles research, outreach, marketing and operations, with a human approving everything that goes out.
How I lead
I try to be a visionary leader who is also humble and really cares about the success of the people I work with. I'm hands-on when my team needs it and hands-off when they don't. Several people I hired and developed have been promoted into senior marketing and operations roles.
Beyond work
Since 2014 I've coached job seekers pro bono and helped more than 30 people land jobs, at companies including Microsoft, McAfee, Domo and Franklin Covey. Recruiting taught me what hiring managers look for, and I like passing that on.
Education
- MBA, Marketing emphasis, Utah Valley University
- BS, Communication (minors in Business and English), Brigham Young University–Idaho