Marketing & GTM leader
I build the marketing engines, and the systems behind them, that turn interest into pipeline.
I led marketing at TestOut through its acquisition by CompTIA, then ran academic marketing at CompTIA for a $53M+ business. Today I'm the founder of AbilityArc, where I run much of the company with AI agents I designed.
- $53M+academic business, +10% (2023) and +15% (2024) growth at CompTIA
- +54%MQLs from full-funnel academic demand gen
- ~$3M → ~$12MK-12 revenue during my marketing leadership at TestOut
- 37AI agent roles running AbilityArc, with human approval on what matters
Selected work
Academic demand gen at CompTIA scale
As Senior Director of Marketing, I led full-funnel academic marketing for a $53M+ business that grew 10% in 2023 and 15% in 2024, with MQLs up 54%.
- Marketing leadership
- Demand gen & sales development
- EdTech
Leading a marketing turnaround
I succeeded a 30-year marketing executive, rebuilt the team and how it worked, and led marketing for a $30M company through its acquisition by CompTIA.
- Marketing leadership
The digital lead engine
I directed a website relaunch and designed the lead lifecycle, routing and attribution behind it, which drove +32% MQLs. I then led the design of CompTIA's academic CRM structure for 100k+ records.
- GTM & marketing ops + AI
- Marketing leadership
- Demand gen & sales development
Running a company with AI agents
As founder of AbilityArc, I designed and directed an AI-agent operating model built with Claude Code: 37 agent roles and ~50 scheduled routines, with human approval before anything goes out or goes live.
- GTM & marketing ops + AI
- EdTech
- Fractional projects